As well as my monthly clients, I get asked for small one-off jobs on a regular basis.
G Security & Training already had their branding and wanted to get away from their current hosting provider.
I very quickly was able to move the domain to a more stable hosting.
I took their branding and designed it simply to match their corporate colours and within a week had a quick site up and done.
www.gsecurityandtraining.co.uk is now live and being added to daily. SEO is now needed as well.
One of the most important things you’ll ever do as a business is get your branding right. Not only do you need to find your symbol and style you also need your corporate font and typeface.
This can be an “off-the-shelf” font which is fine, or go that extra step and design your own bespoke font.
Over the last few days I’ve worked on a variety of projects where I’ve created the branding… here’s just some recent examples of keeping your typography on brand.
Don’t just go for your first idea. Don’t cut corners. Spend time and be fussy about your branding. It should be the aim to make it last for years.
Try to do something different from your competitors. Stand out but don’t alienate your customer base. Don’t be offensive. Goes without saying.
Since 2010, I’ve created over 500 brands, so many have been around since then. Here’s some random ones I’ve produced over the years.
