Don’t just go for your first idea. Don’t cut corners. Spend time and be fussy about your branding. It should be the aim to make it last for years.
Try to do something different from your competitors. Stand out but don’t alienate your customer base. Don’t be offensive. Goes without saying.
Since 2010, I’ve created over 500 brands, so many have been around since then. Here’s some random ones I’ve produced over the years.